Table of Contents
Editorial
| Editorial: MCSJ | Abstract |
| Barry Elsey |
Articles
| Translating Technological Invention into Global Commercial Innovation: Zygem Corporation | Abstract Full Article |
| Professor Mark J Ahn |
| Comparing BenQ’s M&A-based and Samsung’s organic brand building efforts in the East Asian consumer electronics industry | Abstract Full Article |
| Sebastian Florian Bruck |
| HP Australia: Strategies in response to Global Sustainability | Abstract Full Article |
| Dr John Chelliah, Professor Suzanne Benn, Miss Soo Chen Low |
| A Case Study of Dutch Immigrant Entrepreneurship in New Zealand | Abstract Full Article |
| Huibert P de Vries |
| Japanese Whaling Strategies | Abstract Full Article |
| Dr John Chelliah, Dr Brian D’Netto |
| Commitment in an Organisation Undergoing Rapid Change: a Case Study of an Asian Power Company | Abstract Full Article |
| Dr Leonie Hallo |
| Understanding Psychological Impacts on the Choice of Tour Mode for Pleasure Travel | Abstract Article |
| Man-u Io, Dr Leonie Hallo |
| State Government Decision-Making: Decision-Making at the Crossroads | Abstract Full Article |
| Dr. Timothy Harper, Dr. Brent Ruge |
| University Hospital In-Basket Case Study | Abstract Full Article |
| Michael J Provitera |
| Sorry, we’re closed - Nokia’s Communication Crisis in Germany | Abstract Full Article |
| Dr. Marko Sarstedt, Prof. Dr. Manfred Schwaiger |
| Organisational Culture as a Strategic Tool - Regent International Hotels | Abstract Full Article |
| Associate Professor Sharon Kemp |
| Peter and Goliath: The Takeover of Peter Lehmann Wines | Abstract Full Article Case Notes |
| Professor Adam Steen, Keith Turpie |
| The South African Credit Card Industry | Abstract Full Article |
| Professor Gary J Stockport, Dr William J Ardrey |
| The Rise of the Indian Pharmaceutical Industry | Abstract Full Article |
| Dr. Deepak K Srivastava |
| Mutiny Turned Shakedown: Kowloon-Canton Railway Corporation (KCRC) | Abstract Full Article |
| Dr Susan H C Tai, Dr Catherine W H Ng |
| Changes in male buying behaviour in Thailand – the case of “Metrosexuals” | Abstract Full Article |
| Nuntasaree Sukato |